It began in 1925, when ten like-minded farmers in the small town of Yenda, NSW, pooled resources to meet their farming needs. A century later, Yenda Producers Co-operative serves over 2,000 members across the Riverina and North-East Victoria, with branches in Leeton, Griffith, Baranduda, Wangaratta, and the original Yenda head office, plus subsidiary businesses including Spencer & Bennett, Riverina Water Engineering, and Yenda Prods Grain.
The Co-op was built on a simple idea: farmers achieve more buying together than buying alone. That same idea is why energy was an obvious place to look for savings.
The challenge
Keeping 14 meters across multiple branches on competitive prices
Yenda Producers operates branches across two states, with each site running its own mix of retail floor, chemical and fertiliser storage, fuel infrastructure, and warehousing. Each comes with its own meter, its own retailer relationship, and its own renewal cycle.
Time was the constraint. With a busy operations and finance team supporting a multi-branch agricultural retailer, no one had hours to spend re-tendering 14 meters every year, comparing offers across NSW and Victorian retailers, and chasing rate increases across multiple bill cycles.
Retailers don’t reward loyalty. Like most rural businesses, Yenda Producers had been on legacy contracts where rates crept up quietly between renewal periods. The longer the relationship, the higher the eventual price.
Brokers weren’t an option. As a co-operative built on aligned member incentives, Yenda Producers wasn’t comfortable with traditional broker commission models, where the broker earns regardless of whether the member saves.
What we did
A buying group that mirrors the co-op model
Termina’s buying group of over 10,000 locations works on the same principle Yenda Producers was founded on: aggregate buying power achieves what individual buyers can’t. By joining, Yenda Producers’ 14 meters were folded into a collective tender, automatically benchmarked against every retailer in the market, and switched onto the lowest available rate without the operations team lifting a finger.
And because Termina refuses commissions and only earns a share of the savings, the incentives line up cleanly with the co-op’s own values.